At this stage, you’ve defined your offering and started proactively generating demand. You’re now behaving like a commercial operation.
The next step is to look beyond what you currently offer for new opportunities. A low-risk way to identify new capabilities you could move into is to review what print is currently being outsourced and bring it in-house. For instance, if your university is outsourcing the production of printed garments or merchandise, you could look to take that in-house.
Once you’re comfortable delivering work that used to be outsourced for your internal customers, you can take these new services to market and offer them to external customers as well.
University of Wales Trinity Saint David made their in-house print room a key part of the Art and Design syllabus by introducing a module focussed on creative print.
Students are challenged to make use of 5th colour print techniques and create their own designs using neon, clear, white inks and more.
The university is now planning to host an exhibition to showcase the students’ work and the capabilities of its print room.
