How will you reach customers?

Now that you have an online presence that customers can use to understand how you can help them and submit requests, you need to get it in front of customers.Thankfully, as a print facility within a larger organisation, you have a massive advantage over independent commercial printers. Your organisation will already have a contacts database that you can reach out to.A good place to start is your organisation’s current suppliers and customers. Almost all businesses will have some print requirements. Some they will be able to handle themselves but many they won’t.Work in partnership with your marketing team to develop an email marketing campaign that can get your print room in front of potential customers that already have a relationship with your organisation.

It may seem a bit counterintuitive trying to reduce print on one hand, while on the other investing in new equipment. But the Ricoh solution is more than just printing, it’s about rationalising print resources, using technology to improve processes and help staff to be more efficient and agile, and ultimately filter those improvements through to the services Conwy County Borough Council provides to the community.